SM Entertainment Unveils “aespa aepisode”: Fans React to Paid Content Strategy
SM Entertainment has stirred controversy among fans of their girl group aespa with the announcement of “aespa aepisode,” a Blu-ray release featuring previously unseen behind-the-scenes footage. This decision to package exclusive content in the “aespa aepisode” Blu-ray has ignited debate within the fandom, known as MYs. Fans are particularly upset that while other K-pop groups often provide similar content for free on platforms like YouTube, they must pay for access to “aespa aepisode.” The release of “aespa aepisode” has raised questions about fairness in content distribution across different fandoms and the monetization strategies of entertainment companies in the K-pop industry.
How Kfans reacted to the notice?
Here are the translations of the comments:
- @mingky01
I had to rub my eyes because it’s the first time I’ve seen them asking for money to watch behind-the-scenes content. - @kammg0
A collection of unreleased behind-the-scenes activity footage
ㄴ Why is behind-the-scenes footage unreleased..? But we have to pay money to see it? This is so absurd, And it’s really messed up that there’s unreleased behind-the-scenes content from as far back as the ‘Spicy’ promotions
Also, it’s SYNK#1, so is this a seasonal thing~? Are we getting more of these?ㅋ - @pumkinzeeup
Are they now selling behind-the-scenes footage for money?????????? - @yjmkarina_
It’s not like we’re paying for a membership to get concert footage
It’s not even a concert Blu-ray
This is the first time I’ve seen a company sell just behind-the-scenes footage for money - @yjmworld
So that’s why it was like that all this time
I only realized it now [The 1st center really sucks at editing concert footage ~Eating time~ Takes one bite > Next cut Rehearsal]
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