HYBE INTERNAL REPORTS 2022-04-27
MONSTA X
comeback
: A strange team that has maintained domestic inflow even after Shownu enlisted. It seems like they’ve gradually absorbed adult women who are tired of the war of nerves of big companies and don’t consider PC to be a very important criterion for idols. It’s not a team with a gangster concept, but rather a team that seems to have a real gangster background, but now they’ve come to their senses and know how to be sweet to their women, so-called ‘hannyeo(한녀= Korean women)’ who like Young-Choi Min-soo, a team that has a point of constant appeal.
It’s no longer a physical team, so their appeal points have weakened, and their determination to show something with hip-hop vibes or performances has also weakened, but their position feels solidified, and that’s a support group that’s created off-stage. That’s why this album sold 160,000 copies on the first day. Considering that the initial sales of the ‘Love Killa’ album was 160,000 copies, and the initial sales of the previous album was 280,000 copies, it seems like they have some influence.
HYBE INTERNAL REPORTS 2022-06-08
iKON
Oh Eun Young’s Golden Clinic (금쪽상담소)
: Bad choice. As YG’s style of producing itself has expired, teams with weak artist appeal naturally cannot rely on the company’s halo and enter a downward trend, but making excuses like “The team can’t appear on major programs because of B.I.” And they made disparaging remarks about a series of activities, saying, “It’s a schedule that only fans see,” but the fans who have protected the core while watching this team’s ups and downs must feel really insulted.
: Furthermore, Bobby gave a huge hint that he didn’t want to be in a team, and said that he found happiness only after getting married and having children. This interview made fans feel like he was literally shuttled around the price of milk powder. Later, Bobby wrote a long post on Weverse to explain to fans, but it’s a process that’s completely incomprehensible to send this team to a program like this and not be able to properly filter the comments that came out of it. I kept wondering why he made something so dangerous and went through all that trouble.
: They appeared on ‘Killing Verses’ after this comeback, but for a team with a hit song, there wasn’t much of a response. It was released in the same week as SEVENTEEN‘s Killing Voice, but the number of views was only about 1/5 of SEVENTEEN‘s. On top of that, the title was initially written as iKON’s Killing Balls, which freaked out international fans. It seems like they’re in a time where doing nothing is worse than not doing anything, and it’s time for them to do a major internal inspection.
HYBE INTERNAL REPORTS 2022-06-22
TO1
Relaunch
: It’s a team that makes you wonder how many times they’ve been killed and resurrected, but this time they kicked out 3 members and brought in new ones. On top of that, the members that were kicked out were Minsu, Jerome, and Woonggi, and the only one from this team that’s been mentioned in the community is Woonggi, who plays the role of a gay-ish, so they’re really at a loss.
Surprisingly, the new members are the Japanese members who appeared on ‘Produce 101 in Japan’ and placed 13th and 16th, and one Korean trainee. It really feels like they’re thinking of using them as opening acts for competition events like KCON and then running them like underground idols in Japan.
The Boyz
tour
: They’re in the middle of a European showcase tour, and after entering the country in early July to attend the Universe concert, they still have some Asian tour left. They have an encore concert at the Gymnastics Arena in early August and KCON in LA, so even if they push hard for a comeback, it’ll be pushed back to the second half of the year.
I’m worried if the team will be able to sell all the tickets for the three-day concert at the Gymnastics Arena, but if they have to squeeze out fans from the fandom, it’ll also be a problem that’s directly related to the initial comeback, so I think rushing the comeback too much would be risky.
: Last week, there was a show in London, and since it was Pride Week, there was a request from the audience to raise the Pride flag at the venue. During the encore, it seems that the flag was thrown towards the stage, but the member refused while making a gesture that his hands were tied.
: On Twitter, they’re trying hard to interpret this as ‘euphemistic support’, but it’s said that the members accepted the request to wave the rainbow flag during the 2019 European tour. At the time, the members probably responded without thinking much about it, and the company seemed to have decided to conservatively control the situation. However, when you think about who K-pop is competing with overseas – especially in Europe – this part needs to be reconsidered. Furthermore, The Boyz is a team with many gay-ish members.
HYBE INTERNAL REPORTS 2022-08-10
The Boyz
member New
: He was a member who always went around buying Chanel even during tours, and the week before a concert, he mentioned a song that fans wanted to hear at a pre-show, and there was an incident where he talked about it without any filter, saying it was his ‘most hated song’, and there was a lot of controversy. He said that when old songs are mentioned on V Live and the like, the other members sing along and keep the beat, but he was the only one who showed that he didn’t like it.
Continue of THE BOYZ NEW
There is also talk that the old The Bs were waiting for this member because it started from ‘Road To Kingdom,’ era . Furthermore, the fans at the beginning of their debut were somewhat antipathetic to the fact that the songs that came out after had lost their boyish charm and were focused on gimmicks, so they were even more dissatisfied with New.
: In the meantime, a picture of New wearing a Miu Miu low-rise full-length top and kneeling with his stomach exposed was uploaded to the team account, which drew widespread sniping. Miu Miu outfits themselves were a bit tiresome, and the community didn’t react very well to low-rise tops. But when New uploaded a picture full of gayness, the queer-phobias exploded like it had found a channel to talk about.
There were some reactions like, “This is similar to the hateful tactics used when attacking female idols, so stop it,” but I think the queer member that the fandom wants is a cute and innocent BL worldview protagonist, not a power-gayish character. I think details are important in character building. And in fact, since he was a hated member, I think the fans didn’t protect him when he was initially attacked, which had a significant impact.
HYBE INTERNAL REPORTS 2022-08-17
Stray Kids
challenge
: After Felix did the Zico Challenge, it seems like this team is trying to react to the challenge because of the fandom needs. NiziU and them are exchanging challenges. It might have been ambiguous to make contact points since they aren’t active, but I don’t think doing an event like this with NiziU would be very beneficial to this team. If they were together with TWICE, the members would look like examinees and wouldn’t have much appeal. I think with ITZY, the members of SKZ are probably worse dancers so they won’t be compared. NiziU seemed to be the safest option.
: The comparison with ITZY is understatement. There was a day when Hyunjin danced choreography for other teams on a live broadcast, and at the request of New Jeans, he performed “Hype Boy”. However, he danced so poorly that it caused quite an issue in the community. The fact that Hyunjin is the main dancer of this team is not always recognized by the outside world, it’s simply because he can’t dance well.
HYBE INTERNAL REPORTS 2022-08-24
ENHYPEN
KCON
: It wasn’t an easy schedule. But even so, there were points that had to be taken care of, and it felt like various problems for Enhypen arose at those points.
: We monitored that the members looked too tired, but I think this isn’t necessarily a condition care issue, but could be a mental or psychological compensation issue for the members. And here, we need to somehow encourage and lead the members to ensure perfection, but if that doesn’t work out, we could end up with results like this KCON. They work hard, but the evaluations are bad, and everyone’s dissatisfaction builds up, and that kind of negative energy ends up affecting the team’s momentum.
: First of all, I checked the video because there were so many screenshots on DC saying that Sunghoon is ugly, and it looks like there is a problem with his face, whether it is really swollen or something. Sunghoon also gave frequent feedback on his styling.
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