ATEEZ Hongjoong Sparks Speculation Over Lyrics Allegedly Targeting HYBE Bang Sihyuk
ATEEZ leader Hongjoong has stirred discussions with his newly released song “SMB,” a collaboration with American rapper Odetari. The lyrics, which include lines like “Act your age, deadbeat,” “Think you’re something, hitman,” and “If you have time to observe others, watch your own back,” have led to speculation that they may be directed at HYBE Chairman Bang Si-hyuk.
Allegations of Criticism Toward HYBE and Bang Sihyuk
The use of the term “hitman” in the lyrics, which is Bang Si-hyuk’s producer alias, has fueled theories that the song critiques HYBE’s internal controversies. Specifically, fans are linking the lyrics to the “malicious comment report” scandal that surfaced during a National Assembly audit in October 2024. The report allegedly contained inappropriate remarks about artists from other agencies, drawing widespread criticism.
KQ Entertainment’s Official Response
In response to the speculation, KQ Entertainment stated on January 16 that there would be no official statement regarding Hongjoong’s lyrics. The agency clarified its stance through media outlets, emphasizing that it would not address the interpretations surrounding the song.
ATEEZ’s Upcoming World Tour Finale
While the controversy unfolds, ATEEZ is preparing for the grand finale of their 2025 world tour TOWARDS THE LIGHT: WILL TO POWER. The group will perform at Seoul’s KSPO Dome on March 22 and 23. This marks a significant milestone for ATEEZ as they conclude their global tour with upgraded performances and a dynamic setlist.
Fans’ Reactions to SMB lyrics
Fans are divided over Hongjoong’s lyrics. Some interpret them as a bold critique of industry misconduct, while others caution against escalating tensions between agencies. Regardless of interpretation, Hongjoong’s artistic expression has sparked widespread discussion within the K-pop community.
As ATEEZ continues their global journey, all eyes remain on Hongjoong’s creative direction and its potential impact on the industry.
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