BTS V Becomes the New Face of Yunth, Stock Soars 7.53% Amid Expanding Global Influence
BTS V has been announced as the new ambassador for Japanese skincare brand Yunth, marking another milestone in his growing impact across Asia’s beauty and fashion industries. Following the news, Yuns’ parent company Ai Robotics saw its stock surge by 7.53%, reaching a record high.
V’s Brand Influence Continues to Shape Global Markets
Since joining Celine as a global ambassador, V’s partnership has been linked to a 51% growth in brand performance. Likewise, Cartier’s parent company Richemont recorded an all-time high of €14.2 billion (approximately ₩21.5 trillion) in jewelry sales during the fiscal year when V served as the face of the brand.
Often referred to as the “V Effect,” his collaborations consistently demonstrate measurable cultural and commercial influence that extends far beyond traditional celebrity endorsements.
From Fashion to K-beauty: Expanding His Global Reach
V currently represents a diverse portfolio of global brands, including Celine, Cartier, Coca-Cola, Compose Coffee, Snow Peak, and SimInvest. Notably, his dual roles as ambassador for Korea’s TIRTIR and Japan’s Yunth highlight a strategic K-beauty alliance bridging Asian and international markets.
Through these partnerships, V has emerged as an artist whose creative image and personal style resonate across industries — blending fashion, music, and culture in ways that feel both authentic and global.
A Cultural Icon with Unmatched Global Appeal
On social media, V remains one of the most-followed Korean male celebrities, leading Instagram follower counts and ranking No.1 among Asian stars on both Google Trends and Wikipedia searches.
More than just a model, V’s ability to shape global trends reflects his unique position as an artist who represents the evolving influence of modern Korean culture on the world stage.
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