HYBE Grammy Museum will be on!
The Grammy Museum, which boasts influence in the American pop music world, will hold a full-scale K-pop exhibition as part of its continuous plan to explore music, culture, technology, fandom, and business behind Korean pop music.
According to the Associated Press and other foreign media on the 9th (local time), the Grammy Museum will hold a “HYBE: We Believe in Music, the Grammy Museum Exhibition” at the museum in downtown Los Angeles from August 2 to September 15.
According to Grammy, they will analyze in-depth how BTS and HYBE, which is behind the K-pop craze, developed the K-pop landscape. The items, which will be displayed on a scale of about 372㎡, have never been displayed in the museum except for a few BTS costumes.
The exhibition is related to 78 singers from HYBE Labels, including BTS and Zico, Seventeen, Tomorrow X Together, fromis9, LE SSERAFIM, ENHYPEN, andTEAM, Boynextdoor, TWS, ILLIT, and Cats-Eye.
In particular, it includes clothes worn in famous concept photos and music videos, such as BTS’s “Yet to Come,” Seventeen’s “Maestro,” and LE SSERAFIM’s “Easy.”
Three books from HYBE founder Bang Si-hyuk’s personal collection, including the Korean version of Hermann Hesse’s “Demian: The Story of a Boy,” which inspired BTS’s 2016 album “Wings,” Erich Fromm’s “The Art of Love” series and Murray Stein’s “The Map of the Soul” series, will also be on display.
“This will be the largest exhibition the museum has ever exhibited,” said Michael Stica, president of the Grammy Museum. “The entire third floor of the museum will be used for this exhibition.” He said the exhibition celebrates the role of major music companies in K-pop, and “there is no debate about the impact of HYBE, especially on the music industry.”
“The goal from the outset is to shine a light on the company’s innovation in the music business beyond the world of K-pop, as is technology,” said Kelsey Goeltz, curator at the Grammy Museum.
Kim Tae-ho, chief operating officer of HYBE, expected the exhibition to appeal to K-pop, HYBE super fans, and those who are curious about music and want to learn more. “This exhibition can be a very good momentum for HYBE’s entry into the U.S. music market,” he said.
However, the list of HYBE Grammy Museum exhibitions did not include the group “New Jeans,” which belongs to HYBE label Ador. New Jeans executive producer Min Hee-jin and HYBE management are currently in conflict. Earlier in April, Hive accused CEO Min of professional malpractice. CEO Min was investigated by Yongsan Police Station on the 9th.
HYBE explained, “Whether to participate in this exhibition was decided by the label’s choice.”
Before HYBE Grammy Museum was held, KQ had its Grammy exhibition, too. CLICK HERE.
