HYBE in Latin America Market!New subsidiary in Mexico

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HYBE in Latin America

HYBE, the largest music label of K-pop behind BTS, has made announcement. They will enter the Latin American market by launching its subsidiary in Mexico. Official HYBE in Latin America, It will be aiming and focusing on management in Latin America.

While the artists active in Latin America, all the managing staffs from Korea had to take care of it. However from now on, by HYBE Latin America, official and professional management will be waiting for them. It will also work to discover a new artist and train them. It will recruit the region’s talented producers to make new systems that optimized to the market. They will be training the artists in the Latin American ways. So for the long term goal, HYBE plan is to experiment to fuse Latin music with K-POP business structure, which has already succeeded in Korea.

The Steps to it

This announcement was made after HYBE Latin America acquired Exile Music, the music division of Exile, the Spanish language studio. It was also announced on Monday, however financial details of the deal hasn’t disclosed. Exile was focusing its work on artist management, stage planning, and music publishing. So it seems as they scouted Issac Lee, the founder of Exile content, as the chairman of the board, they won’t struggle as the fresh start.

The growth of HYBE in Latin America

Hybe is actually having rapid growth of the estimated $1.3 billion in Latin music market. It is a huge gap, as it reported a year-on-year growth of 26.4% in 2022, compared to a 9% growth in the global music market according to its statement. So the Latin America market is now a huge opportunity to HYBE.

Hope to see how the label will work.

Previous articles about HYVE artists,

BTS J-HOPE and military activity, CLICK HERE

TXT and the records, CLICK HERE

NEWJEANS being the first, CLICK HERE

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