Alleged 3rd HYBE INTERNAL Reports leak has made a person who claims that he is currently working at HYBE. This is a translation of the alleged leaked documents.
HYBE INTERNAL REPORTS
SEVENTEEN
issues
: Hoshi, Joshua’s ‘Bro and Marbles’ has had a production conference and is about to air its first episode. Of course, if the program becomes popular, it’s a card that can make a easy flow from the second half of the year’s comeback, but since Lee Seung-gi is the main character, the problem of hates will probably remain. At a time when free-form travel programs are popular, it’s hard to expect a travel program centered around sponsorship in Dubai to become popular.
: However, since Ji Seok-jin is part of the Yoo Jae-suk – Running Man lineup, it may not be meaningless in terms of expanding SVT‘s network in terms of entertainment, and since they worked on the OST with Prism, it may also be meaningful in that it sets a precedent in terms of bundling the music with Seventeen members in the future.
HYBE INTERNAL REPORTS 2022-09-21
BAEKHO
solo preparation
: Baekho’s personal channel opened on YouTube. There is a difference in the timing of the opening, but Minhyun has over 90,000 subscribers, while Baekho has less than 10,000 subscribers yet. I think it would be good to have some opportunities to promote the channel.
: There was a witness report of the filming of ‘Hong-Kim dongjeon’ , but it’s a shame that the program itself is not rising. It seems that the directing is too shallow compared to the members, the KBS entertainment department… Actually, I wish Baekho could appear on ‘GYM Jongkook‘. But this channel nothing to desire, so it seems like it won’t be easy to contact him.
HYBE INTERNAL REPORTS 2023-10-11
BLACK PINK
LISA
: Her public image take a sharp fall after appearing at the Crazy Horse Show in Paris. She probably sees the exposure itself as a challenge or empowerment, but she can’t seem to accept that it’s too naive to just go straight into a burlesque performance instead of linking it to a contextual production on a big stage. With the members going to cheer on the group, the team’s image has been significantly damaged. At least, this team has never had girl power or gender issues as a theme, so it is not too bad. After all, they’re a team that focuses more on heterosexual relationships than anyone else.
HYBE INTERNAL REPORTS 2023-10-18
EXO
DO
: tvN’s ‘Green Bean, Red Bean’ first aired and recorded a viewership rating of 3.4%.
: Na Young-seok PD’s previous work, Earth Arcade Season 2, first episode 3.5%/ Programming time The previous work, first episode 3.8/last episode 1.5%. I thought there would be some response since it was Na Young-seok PD and Kwangsoo’s return to the entertainment industry, but on the other hand, since it was a program that was practically pushed in as a relief pitcher by tvN, I thought the issue of whether it could survive the time slot itself was also a big issue. It’s a time when the media environment changes every quarter.
: In fact, in terms of content, I don’t feel like the production team reflected or thought about anything new like Earth Arcade, but I think the current Na Young-seok is the one who has kept the shows without any major failures, and in fact, it would be right to think that the only entertainment figure we can have such expectations about is Na Young-seok. That’s why Na Young-seok is also a key man, but I think it’s also a time when Na Young-seok’s side is very afraid of running out of sources. I think the key point is how much synergy Seventeen can create with Na Young-seok at this time.
: idea of ‘Youth over flowers’ seems like it will get a good response unless something unexpected happens. In the future, depending on the members’ enlistments and other issues, I think they need to focus on keeping one card in terms of how much Seventeen/Pledis can use Na Young-seok as an ally. Those from broadcasting companies are still people who have a give-and-take sensibility. I think it’s a timing where a long-term strategy is possible to include Baekho and other Pledis/Hybe artists while Seventeen cooperates at a crucial moment in Egg Is Coming. Ah. In this program, D.O. is just in charge of Kwang Soo’s reactions. It’s actually Kwang Soo’s one-man show.
HYBE INTERNAL REPORTS 2023-10-25
IVE
struggling
: They didn’t win first place on Music Bank. It was a performance that made it difficult to even be nominated. It seems like the fandom was waiting for the AKMU boom to die down so they could increase, but Seventeen did better than expected, making Monday a day of despair.
: There has been no response from overseas charts. They couldn’t enter Billboard 200 chart at all, and barely entered Global 200 chart at 181st place. NMIXX is around 122nd place on Billboard Global 200. Since everyone knows this chart entry cutoff, there is talk that IVE‘s North American sales will be under 3,000 copies. In Japan, too, since direct sales are so small, there is gradually a question of where on earth 1.6 million copies were sold. In order to defend this, it must have been a situation where they had no choice but to show it to the domestic fandom core. The fact that even that is difficult now is a real crisis.
: The response to the song itself has noticeably decreased, and since they are not a team that is good at choreography, there is no response to the challenge either. The fact that Ahn Yujin did the smoke challenge before the comeback was actually a negative.
HYBE INTERNAL REPORTS about IVE continues
This is a situation where a response has been made, but it is a trend that reveals the weakness of having relied too much on the strong but most ambiguous foundation called ‘popularity’.
: The company must have been really urgent, so they held a comeback live at 10PM on the 15th night. Since Ahn Yu-jin and Na Young-seok have the ‘dog daughter – father’ chemistry, it would have been better to focus on that and lighten things up a bit while building up buzz and seeing the reaction, but with all the members attending and talking about the new album, the atmosphere was really awkward. It was like when idols first appeared on the Calm Man channel, and Na Young-seok didn’t know anything about idols and his questions were so nitpicky that it was hard to listen. The members were trying hard to lighten the mood with the awkward old man, but it was unsettling because if it was just a little off, it could seem reckless.
: It seems like they pushed for it quickly after seeing public’s reaction on Seventeen, but it seems like the company couldn’t accept that it was too different from Ahn Yu-jin not being able to hide her burden in the middle of a live performance when all the members had established relationships with Na Young-seok. Thinking about it, it doesn’t seem like Ahn Yu-jin wanted to do the smoke challenge herself, and I’m a bit worried that the artist will get too tired inside and end up burning out.
HYBE INTERNAL REPORTS 2022-10-26
(G)I-DLE
Initial action
: 700,000 pre-orders, 670,000 initial sales. Even though ‘Tomboy’ is a hit song, it barely managed to rise to 170,000 after the initial sales of 100,000 copies ‘Queendom’, but with this album, the explosive support from China has arrived.
Actually, looking at the fact that ‘Nxde’ reached number one on a Chinese music site, it seems like the Chinese fandom is proxy fan-girling through Korean charts. First, number one in the first week, number one in the music charts for the week. : However, the uncertainty in the Chinese market has increased due to Xi Jinping’s third term. It is a country where album sales are high right now, but it is unclear what will happen to that in the future.
HYBE INTERNAL REPORTS 2022-11-30
Sooman Lee
the king
: A documentary called ‘LEE SOOMAN : The King of K-POP’ is scheduled to be produced and released on Amazon Prime. Most people are reacting that it’s just like President of ‘Johnny’s Group’, and there are even comments asking if they’re going to make it a documentary including story about Interpol and Like Planning Agency. If it’s Amazon Prime, it’s unlikely that the content is being made just for Korean fans, so the intention seems even clearer. And if they continue this type of approach, the executives and producers of the post-Lee Soo-man era will definitely feel frustrated, and it would be fun if there was a way to scratch that and cause internal conflict.
: However, the studio that made this documentary is a production called ‘THIS MACHINE,’ which also made documentaries on Billie Eilish and Elton Don and continues to contact big names in the music industry. The article was published exclusively by ‘DEADLINE’ , and the headline also mentions this production.
Previous article about HYBE > ALLEGED 3rd HYBE Internal Reports Translated Version with the original pics -3
HYBE > ALLEGED 3rd HYBE Internal Reports Translated Version with the original pics -2
HYBE > ALLEGED 3rd HYBE Internal Reports Translated Version with the original pics -1
