HYBE PR, HYBE erasing New Jeans’ career?
It has been alleged that HYBE tried to disparage the performance of its subsidiary, ADOR artist New Jeans.
On the 25th, CBS Radio’s “Kim Hyun Jung’s News Show” released a telephone interview with Seoul Newspaper reporter Jang Hyung Woo.
Introducing himself as “a reporter from the industry department covering shipbuilding and aviation,” Jang said, “While writing an article at the Tokyo Dome in New Jeans on July 17, HYBE asked to write an article about HYBE’s stock price. Then, HYBE asked to revise the article. Of course, I had to accept the fact correction, but I said something that made no sense in common that distorted and disparaged the performance of the artist.”
Jang said, “The person who called at the time was HYBE, the head of the PR department, and the person who was in charge of communications. HYBE is running under the label system. He is in charge of accounting and legal affairs at HYBE, the parent company of all. He also needs to promote HYBE. We met countless PR staff, but it was the first time that they said the reality of the artists of their subsidiaries are less or not better than as it looks or people’s thought.”
“They said they sold 1.02 million copies in Japan, but they didn’t go out of the country because it was inappropriate, but they went out from all over the world,” reporter Jang said. “If it’s a normal PR team, it’s a meaningful record after explaining the peculiarities of the distribution method. That way, it has a good impact on the company’s bellwether business and the stock market. So it was a mysterious action of HYBE pr.”
In a recording of the phone call with a HYBE PR manager that Jang revealed, the HYBE’s PR manager continued to make remarks about New Jeans’ activities in Japan, saying, “Shouldn’t we correct the facts? It’s not a big deal. We need to correct it because it’s not as good as we thought.”
Meanwhile, HYBE told Kim Hyun-jung’s News Show that they have done their best to promote the group’s album.
Previous article about HYBE New Jeans controversy, New Jeans having emergency meeting with ADOR CEO Kim Joo Young, CLICK HERE.
