Influence of V never decreases
V, the member of BTS is in army for his military duty. However, his hiatus doesn’t seem to be an obstacle of his influence. Influence of V has proven again.
As CELINE Ambassador
According to a recent article of French influencer marketing platform Lefty, the value of ‘EARNED MEDIA’ created by V as a luxury brand CELINE Ambassador amounts to hundreds of billion won. ‘EARNED MEDIA,’ refers to the value of exposure through media reports, social media content uploads and posts. By this index announced by the platform is used as an indicator of influence as a global ambassador.
The platform analyzed V’s recent posts on its personal channel. It announced that it generated $274 million (KRW 366.34 billion) in value just in a few months.
COMPOSE COFFEE
V became the model of Korean cafe brand, ‘COMPOSE COFFEE.’ He was chosen as the ambassador in a hope to make the brand international. V said he likes citrus tea in a promotional video for ‘Compose Coffee.’ By this short mention the drink drew attention. Its sales rate rose about 72% compared to the same period last year. Not just that, ‘Compose Coffee’ said it has surpassed 10 million cumulative subscribers to its own application by the help and influence of V.
By choosing V as advertising model, favorability for the brand has increased. Additionally, increasing fans’ interest as well as increasing the actual sales rate. The results are making us to realize V’s enormous influence.
Meanwhile, V joined the army last month and is currently serving in the military. Previous article about V, stalker of V, CLICK HERE.
