Jennie Ruby Jane getting ready to make her own brand?

Jennie and trademark rights

@picutre of Jennie Ruby Jane trademark rights application

What is Jennie Ruby Jane?

Jennie, the member of Black Pink, has well known middle names. It is not an legal or official name but she even uses as her instagram account, too. It was a name she added while she was studying in New Zealand. She needed a middle name at there, so she made by herself. So sometimes she calls herself as Jennie Ruby Jane Kim, even though her name is Jennie Kim.

She has used the name for her collaboration with Porsche, too. She was the first celebrity to have a collaboration with Porsche, she used her full middle name. The title was ‘Taycan 4s cross Turismo for Jennie Ruby Jane’. So we can say it is one of her official stage name.

Jennie getting trademark right?

People noticed that Jennie has 10 trademark application on KIPRIS about her full middle name. She applied for 10 different categories. Simply, 1-34 are products, 35-45 are as services. For example classification code 43 is for food and drink services and temporary accommodation. She can use the name as the brand name of the service. The trademark applications were submitted on January and March of 2023.

So she was getting ready for months, and it might be important to check on the timeline. As the group, Black Pink was having discussion about renewal contract with YG, it was a nice decision to have plan B. She is the brand by herself right now, and not letting company to have all trademark rights are smart. Mostly idols have trademark right problem with agencies when they terminate the exclusive contracts.

On the other hand, the agency did not clearly answer about the renewal contract.

Previous articles about Jennie,

Jennie’s schedule being dense than ever, CLICK HERE

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