(G)I-DLE’s Jeon So-yeon breaks silence about Contract Renewal
Jeon So-yeon, the multitalented leader and producer of K-pop sensation (G)I-DLE, has recently shed light on her ongoing contract renewal talks with Cube Entertainment. The situation has captivated fans and industry insiders alike, sparking discussions about the future of one of K-pop’s most influential girl groups.
The contract renewal saga began in August during (G)I-DLE’s “iDOL” world tour in Seoul. Jeon Soyeon surprised fans with a candid rap, revealing, “The contract ends in November. Who will stop me?”. This unexpected disclosure set the stage for months of speculation and anticipation.
To read about this > [Translation] GIDLE Jeon Soyeon performance of contract and CUBE Entertainment on 6th
In a recent YouTube interview on the “DF” channel, Jeon Soyeon offered more insights into the situation of GIDLE contract renewal. “I haven’t left yet. I’m still discussing it,” she explained, emphasizing that no final decision has been made. The (G)I-DLE leader stressed that the prolonged negotiations stem from a desire to secure the best possible environment for the group’s musical endeavors.
Jeon Soyeon’s commitment to her group shines through her words. “As a producer and a leader, the team always comes first. I feel like a mother in my seventh year. The members are like my babies and my best friends,” she shared, highlighting the deep bond within (G)I-DLE members. This sentiment underscores the complexity of her decision-making process.
The contract renewal issue resurfaced at the 2024 MAMA Awards, where Jeon Soyeon remarked, “It’s the end of the contract, so it’s a company that I’ll take care of. If I’m affected by that, I couldn’t even come this far”. This statement further fueled public interest in the ongoing negotiations.
While fan speculations continue to swirl, including rumors about company dinners and potential outcomes, Cube Entertainment maintains its stance. The agency reiterates, “Existing positions are not different. We are still discussing”.
As the K-pop world watches closely, Jeon So-yeon’s situation highlights the intricate dynamics of artist-agency relationships in the industry. Her decision, expected by the end of November, could significantly impact not only her career but also the future trajectory of (G)I-DLE.
Previous article about Jeon Soyeon contract renewal > [Knetz Reaction] GIDLE Soyeon and CUBE Contract renewal, will she make a bad decision? 10Asia News and reaction
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