Jungkook Calvin Klein Effect: $7.44 Million Media Impact at 2026 S/S New York Fashion Week
BTS’s Jungkook has once again proven his unrivaled influence in the fashion world with his latest campaign for Calvin Klein and his striking presence at the 2026 S/S New York Fashion Week.
In a new short video released through Calvin Klein’s official social media accounts, Jungkook exudes effortless charm in a classic denim jacket and pants set. The clip captures him taking relaxed steps before asking, “Do you have your Calvins on?” — a simple line that instantly captivated fans worldwide. His clean styling and signature dimpled smile radiate confidence and ease.
Within 15 hours of release, the video had already surpassed 8.6 million views on Instagram and 5.2 million views on TikTok, hitting 10 million Instagram views within 20 hours. As of 6 a.m. on the 23rd, the Instagram post had reached 11.79 million views, while the hashtag #JUNGKOOKxCALVINKLEIN climbed to No. 5 on X’s worldwide trending chart, proving his immense global impact once again.
$7.44 Million in Media Value From One Day at NYFW
Jungkook’s fashion influence was also reflected in measurable value during his appearance at Calvin Klein’s 2026 S/S show at New York Fashion Week. According to data analysis, social media posts related to Jungkook generated explosive engagement in just one day — accounting for roughly 30 percent of Calvin Klein’s total media impact value, estimated at $7.44 million.
The brand’s top five video posts featuring Jungkook alone drove 4.4 million interactions, while a single Instagram post capturing his arrival at the venue produced an impressive $825,000 in exposure value.
During that period, more than 1.3 million posts mentioning Jungkook were created on X. Among 150 influencers and celebrities analyzed across NYFW, Jungkook ranked No. 1 in social mentions with 55.09 percent, more than double the second-place figure of 24.60 percent.
Jungkook’s ability to bridge music and fashion continues to redefine celebrity influence in the global market. Calvin Klein’s latest short-form campaign highlights that crossover perfectly — pairing Jungkook’s concise line and natural movement to deliver the product and message seamlessly within a single frame.
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