BTS V Winter Ahead Sparks Controversy: Fans Question HYBE’s Promotion Strategy
K-pop superstar V, a member of global sensation BTS, is set to release his new solo track “Winter Ahead” featuring Park Hyo Shin on November 29, 2024. However, the lead-up to this highly anticipated release has been marred by controversy, with fans expressing disappointment over what they perceive as inadequate promotion from HYBE, BTS’s management company.
The Teaser and Fan Expectations
The release of the BTS V Winter Ahead teaser made fans to expect the song, and were ready for the festival. However, ARMY has noticed a conspicuous lack of promotional content from HYBE beyond the initial video. This perceived absence of support has led to widespread criticism on social media platforms, with fans questioning HYBE’s commitment to V’s solo career.
Fans’ Concerns and Criticisms
Many supporters have pointed out several issues with the promotion of “Winter Ahead”:
- Absence of comprehensive promotional schedules
- Limited engagement on official social media accounts
- Scarcity of media articles and press releases about the upcoming track
The situation has escalated to the point where some fans are urging V to consider leaving HYBE once his contract expires. These supporters argue that the company has consistently undervalued V’s solo endeavors, citing this latest incident as part of a broader pattern of alleged mistreatment.
How Korean Fans react to lack of promotion by HYBE?
How fans were mad at lack of promotion by HYBE of BTS V Winter Ahead music video teaser has translated.
“It’s pleasantly unfamiliar to see this kind of public reaction for the first time. Thanks to the shoutouts on BTS and V’s accounts, it seems like we’ll get over 5 million views organically without spending any advertising money”…Currently at 8.433 million views. Even a Shinsegae official is saying this, but the agency is just being jealous and petty.
@Taetaeluv111
No matter how I think about it, it seems like V has secretly set up his own agency….. Otherwise, there’s no way V, who’s in the military, could select this song, cast the music video performers, and even promote it (f**k).
@luv_kimv486
It seems V is going around his teaser posts.. Maybe because the BTS official account didn’t post the teaser feed, but he left bear footprints on magazine accounts and news accounts that posted the teaser feed, saying thank youㅠㅠ Hybe, what are you even doing, making your artist search for teasers on other accounts?
@_malangtae
This is f*cked up. V finds the song V finds the director V finds the staff team V finds the music video director V does the legwork V does the single promotion V is in the military right now This is really f*cking ridiculous
@9154l74116962O
My bias went to the military
But the agency disappeared<is this for real?
But actually, they weren’t there even before he leftㅅㅂㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ@_vttv_95
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