Lee Hae-in Transitions from Kiss of Life to Close Your Eyes: A K-Pop Production Journey
Lee Hae-in, the creative mastermind behind the successful girl group Kiss of Life, has now taken on a new challenge as the executive producer for Close Your Eyes (CLY), the emerging boy group from Project 7.
From Kiss of Life to Close Your Eyes
Lee’s journey in K-pop production has been marked by notable successes. After guiding Kiss of Life to a memorable debut with their self-titled EP and hit single “Shhh”, she has now shifted her focus to nurturing Close Your Eyes. This transition demonstrates her versatility as a creative director in the competitive K-pop industry.
Group Members
- Ma Jingxiang
- Sakurada Kenshin
- Jeon Minwook
- Seo Kyungbae
- Song Seungho
- Jang Yeojoon
- Kim Sungmin
A Proven Track Record
Lee’s expertise stems from her own experiences as a former idol trainee on Produce 101 and Idol School. Her work with Kiss of Life proved her ability to create distinctive group identities and launch successful debuts. Now, she aims to apply those same skills to Close Your Eyes, focusing on developing their unique musical and artistic direction.
Industry Impact
The transition highlights the dynamic nature of K-pop production. Lee’s move from Kiss of Life to Close Your Eyes demonstrates her commitment to discovering and nurturing new talent across different groups and agencies. Her approach emphasizes storytelling, member development, and creating meaningful connections with fans.
As Close Your Eyes prepares for their debut, the industry watches with anticipation, eager to see how Lee Hae-in will shape this new group’s artistic journey.
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