“$6.2M Impact: Lisa Beats Louis Vuitton in 2025 Emmys Fashion Rankings”
Lisa Tops Emmy Red Carpet Rankings: Fashion, Jewelry, and Accessories All Lead in Media Impact
BLACKPINK’s Lisa took the top spot across all major brand categories at the 2025 Emmy Awards, according to data analytics platform Launchmetrics.
With a Media Impact Value (MIV) of $6.2 million, she ranked No.1 among all female celebrities on the red carpet.
Lisa’s appearance generated more MIV than any other individual—significantly outpacing Pedro Pascal, the leading male celebrity at $754K.
Other top female celebrities included Jenna Ortega in Givenchy ($5.5M) and Selena Gomez in Louis Vuitton ($4.6M).
Lesser-Known Brand Outranks Louis Vuitton
The dress worn by Lisa was designed by Lever Couture, a relatively lesser-known label founded in 2010 by Lessja Verlingieri.
The brand recorded $6.2M in MIV, surpassing major fashion houses like Louis Vuitton in overall red carpet rankings.
In a post-event interview, Verlingieri noted that Lisa’s stylist requested a look inspired by lotus flowers, connecting to her recent acting role.
She described the collaboration as positive and praised Lisa’s professionalism.
Leading Across All Categories
Lisa’s entire look secured No.1 positions in three categories:
- Fashion: Lever Couture dress – $6.2M MIV
- Jewelry: Bulgari – $2.1M MIV
- Accessories: Christian Louboutin ‘Miss Z Strass’ pumps – $645K MIV
Unlike cumulative brand scores across multiple celebrities, these rankings were attributed entirely to Lisa’s single appearance—highlighting her individual media pull.
Bulgari, in particular, topped the jewelry category based solely on Lisa’s usage.
Lisa Emmys Appearance Linked to Acting Debut
Lisa’s presence at the Emmys also marked her acting debut in HBO’s The White Lotus Season 3, where she plays the role of “Muk.”
Industry media noted the overlap between red carpet impact and new market exposure, calling attention to the dual significance of her appearance.
Gender Gap in MIV Rankings
According to Launchmetrics, the top 5 female red carpet attendees generated a total of $20.2 million in MIV, while the top 5 male attendees reached $3.4 million.
Lisa led the female category by a wide margin, contributing the largest single share of the total.
Launchmetrics commented that niche brands can benefit disproportionately when paired with the right celebrity, using Lisa’s Lever Couture look as a leading example.
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