Not Just K-POP but all of LUXURY BRAND Ambassador
As K- Culture, including K- POP has become influential world widely, more and more Koreans and foreigners based in Korea are becoming luxury brand ambassador. For example, with the latest news aespa Ningning became the global ambassador of VERSACE. CLICK HERECongrats! aespa NingNing VERSACE New ambassador from 2024
In this article we will be looking at the currently working luxury brand ambassador. The ones whose contract hasn’t expired!
Chanel
Global ambassador
- G- Dragon/ since 2013 [FIRST ASIAN MALE to become Chanel Muse]
- Blackpink Jennie/ since 2018.03 (started as Chanel Korea beauty muse in 2017)
- Kim Goeun/ since 2019.05
- New Jeans Minji/ since 2024.01 (local ambassador in 2023.02)
Local ambassador
- Park Seo Jun/ since 2020.12 (for beauty)
- Gong Yoo/ since 2022.10
Louis Vuitton
Global ambassador
- Bae Doona/ since 2016.01
- Jung Ho Yeon/ since 2021.10
- Girls’ Generation Taeyeon/ since 2022.05
- New Jeans Hyein/ since 2022.12
- BTS J-Hope/ since 2023.02
- Song Jung Ki/ since 2023.05
- Stray Kids Felix/ since 2023.08
- LE SSERAFIM/ since 2023.10
- RIIZE/ since 2023.12
- GOT7 Bambam/ since 2024.02
Dior
Global ambassador
- Blackpink Jisoo/ since 2021.03 (local started 2020)
- BTS Jimin/ since 2023.01
Local ambassador
- Kim Yuna/ since 2021
- ASTRO Cha Eun Woo/ since 2022.06
- 2PM Junho/ since 2023.01
- New Jeans Haerin/ since 2023.04 (accurately Global Ambassador for Jewelry and local for Fashion)
- Han Sohee/ since 2023.04 (for beauty)
- Jung Hae In/ since 2023.05
- Ro Mon/ since 2023.06
- Tomorrow X Together/ since 2023.08
- Kim Minha/ since 2023.09
Gucci
Global Ambassador
- EXO Kai/ since 2019.09 (local since 2018)
- IU/ since 2022.09 (local since 2020)
- Lee Jung Jae/ since 2021.11
- New Jeans Hanni/ since 2022.10
- Park Kyu Young/ since 2023.10
- Jay Park/ since 2023.11
Prada
Global ambassador
- NCT Jaehyun/ since 2022.06
- Jun Somi/ since 2022.10
- Kim Taeri/ since 2023.09 (local since 2021.09)
- TWICE Sana/ since 2023.09
Local ambassador
- Song Kang/ since 2021.06
- ENHYPEN/ since 2023.06
FENDI
Local ambassador
- Song Hae Kyo/ since 2021.02
- Lee Min Ho/ since 2022.03
- IVE An Yujin/ since 2023.01
- (G)I-DLE Yuqi/ since 2024.01 (local but not Korea, in China)
Burberry
Global ambassador
- Son Heung Min/ since 2022.06
- Jun Ji Hyeon/ since 2022.09
- New Jeans Daniel/ since 2023.01
Saint Laurent
Global ambassador
- Blackpink Rosé/ since 2020.07 [one and only]
CELINE
Global ambassador
- Blackpink Lisa/ since 2020.09 (MUSE since 2019)
- Park Bo Gum/ since 2022.01
- BTS V/ since 2023.03
Valentino
Global ambassador
- Son Yejin/ since 2021.03
- BTS Suga/ since 2023.01
Roger Vivier
Global ambassador
- Shin Sae Kyeong/ since 2023.09 [one and only]
VERSACE
Global ambassador
- Stray Kids Hyunjin/ since 2023.07
- aespa Ningning/ since 2024.02
Local ambassador
- Lee Saeyoung/ since 2022.04 (just for Perfumes)
Tod’s
Local ambassador
- Red Velvet Joy/ since 2021.08
- NCT Jungwoo/ since 2023.08
GIVENCHY
Global ambassador
- Bigbang Taeyang/ since 2023.01
Local ambassador
- MonstaX Hyeongwon/ since 2023.08 (for beauty)
Ferragamo
Global ambassador
- NCT Jeno/ since 2023.05 [one and only]
ETRO
Local ambassador
- TWICE Chaeyoung/ since 2023 (local but in Japan)
DOLCE & GABBANA
Global ambassador
- NCT Doyoung/ since 2023.10 (local for Korea&Japan since 2023.05)
- Moon Kayoung/ since 2023.11
Local ambassador
- Chung Ha/ since 2020.10 (for Beauty)
- MamaMoo Hwasa/ since 2021.03 (for Fashion)
Bottega Veneta
- BTS RM/ since 2023.03 [one and only]
LOEWE
Global ambassador
- NMIXX/ since 2022.09
- NCT Taeyong/ since 2023.06
MIU MIU
Global ambassador
- Lee Yu Mi/ since 2022.01
- (G)I-DLE Minnie/ since 2023.08
Local ambassador
- IVE Jang Wonyoung/ since 2021
- TWICE Momo/ since 2023.06 (local for Japan)
TOM FORD
Local ambassador
- Gong Yoo/ since 2022.09 (for Beauty/ for Asian-Pacific)
KENZO
Global ambassador
- Seventeen Vernon/ since 2023.06
These are the lists of Global ambassadors and Local ambassadors who are Koreans or the ones who mainly active in Korea. Hope this article helped you!
If I forgot to add an artist please notify me by commenting it.
