EXCLUSIVE! New Jeans Parents talk about why they can't trust Bang Si Hyuk on May 13th

New Jeans Parents clear its position

Exclusive news by Korean news outlet, ILGAN SPORTS are sparking controversies. Until now, the power struggle between ADOR and HYBE was mostly Min Hee Jin against HYBE. However, by this news article and New Jeans’ parents’ opinion the point of view has moved on to ‘New Jeans and Bang Si Hyuk.’ This article provides the accurate translation and organized version of the source (exclusive news).

Translation of New Jeans Parents Article

“I wonder why Chairman Bang Si Hyuk ignored to the greetings of the members.”

It has been confirmed that the start of the dispute between HYBE and its subsidiary Ador, the so-called “Min Hee Jin incident,” originated from HYBE’s neglect of New Jeans, with Chairman Bang Si Hyuk not even receiving greetings from New Jeans members.

According to Ador’s “E-mail to HYBE summarizing the suggestions made by New Jeans parents,” obtained by ILGAN Sports on the 13th, the members’ parents were very anxious when HYBE debuted 000 with a concept similar to New Jeans. (The original news article made it anonymous by using 000.)

As parents and legal representatives of Kim Minji, Hani Pham, Kang Haerin, Marsh Danielle, and Lee Hye-in (hereinafter referred to as New Jeans), they raised issues on the ‘000 New Jeans plagiarism issue’ to Ador on March 31.

According to the email, New Jeans’ parents expressed concern about the group (000), which debuted on another label under HYBE, had many similarities and controversies with New Jeans in concepts (photographs, music videos, etc.), styling, and choreography.

New Jeans parents said the similarity appears to be the result of a plan designed by HYBE (Belift Lab) to imitate them, and expressed regret over how they could plan a team deliberately reminiscent of their debut days just a year and eight months after New Jeans’ debut by another label with the same parent company.

In addition, New Jeans parents expressed regret that Belift Lab;s self made contents were not properly filtered and even mocked New Jeans, raising the question, “Do they not have an intention to protect the brand value of New Jeans and each member in HYBE?”

New Jeans parents pointed out, “The reason why this issue is not considered groundless is because there have been many ridiculous situations like this previously.”

New Jeans parents said, “We wondered why Chairman Bang pretended not to know the members and turned away from the greeting whenever New Jeans members encountered Chairman Bang Si-hyuk in the company.” “At first, we checked it several times, doubting what we heard from our children, saying, ‘He probably didn’t recognize you.’ However, as it happened several times and there were times when only two people encountered each other on different dates and different places, he might had no choice but to recognize New Jeans.”

Parents pointed out, “Even if you didn’t know that they were New Jeans members, it would be basic to answer if someone called you first, but was it so difficult to exchange greetings with each other in the company?” They continued, “After hearing there are more than one case, such as a member who felt ashamed that (New Jeans members) were ignored, they stood blank in an elevator, felt like he was avoiding them, and we were surprised at this childish and unbelievable situation as parents and were embarrassed because we did not know what to tell our children. They are only middle school and high school members.”

New Jeans parents said, “New Jeans members had to wait vaguely without hearing any explanation from Source Music during the delay of the project after hearing suggestions and promises that they were HYBE’s first girl group in the past.”

“Then we heard the news of the contract with 000,000.(they blurred the names, but it can be refer as Sakura and Kim Chaewon here) In the end, contrary to the promise made to us at the time of the contract, another team debuted as the first team,” they said. “The promise to the first girl group HYBE broke, the infinite waiting and neglect of the New Jeans members during their trainee days are unforgettable nightmares. Some members wanted to give up their debut due to the difficult process at Source Music.”

New Jeans parents said, “Since it has become clear in many cases that HYBE does not respect New Jeans, I am worried about how HYBE will use New Jeans and what they will imitate in the future,” adding, “With a terrible heart, I officially ask Min Hee-jin, CEO of Ador, who is in charge of New Jeans’ management contract, to prevent HYBE’s infringement activities on New Jeans and protect its brand value.”

Ador, which summarized the opinions of New Jeans’ parents, was confirmed to have demanded HYBE and Belift Lab on April 3 to express its position on the damage to New Jeans’ brand value due to 000 plagiarism disputes and take corrective action.

How HYBE answers?

“First of all, we need to check whether the e-mail was written by the parents of New Jeans,” a high-ranking Hive official said. “We have relevant evidence.” “The issue of plagiarism is not true. We sent a second e-mail containing various provisions, including pushing it away from Adore when we were about to send it. We sent the first e-mail around 10 a.m. on the 22nd, and it was confirmed that CEO Min Hee-jin read the response after 12 p.m. on the afternoon.”