NewJeans Fans Split: 2 Factions Form Over ADOR Dispute
NewJeans Announce Hiatus Amid Legal Dispute, Dividing Their Fanbase
NewJeans has shocked fans by announcing an indefinite hiatus during their recent performance at ComplexCon in Hong Kong. The group, embroiled in a legal battle with their label ADOR, has ceased all activities, leaving their passionate fanbase, known as “Bunnies,” divided and uncertain about the future.
The announcement came just days after a South Korean court upheld an injunction preventing NewJeans from pursuing independent activities. This legal decision stems from the group’s attempt to terminate their contract with ADOR, citing alleged mistreatment and breaches of contract. In response, ADOR has denied these claims and maintained that the group remains bound by their contractual obligations.
A Fractured Fanbase
The hiatus has sparked contrasting reactions within the fandom. Some supporters have rallied behind the group’s decision to challenge ADOR, expressing solidarity with their legal fight. Others, however, have voiced concerns about the potential financial and reputational risks associated with prolonged litigation. Demonstrations outside HYBE’s headquarters (ADOR’s parent company) have highlighted these divisions, with messages urging dialogue between NewJeans and ADOR to resolve the conflict amicably.
Meanwhile, Team Bunnies, a prominent faction within the fandom, released a statement emphasizing their efforts to seek legal clarity on the situation. They revealed ongoing consultations with legal experts and expressed hope for a resolution that prioritizes the members’ well-being. Conversely, other fans have criticized this approach, advocating for immediate reconciliation to avoid further damage to NewJeans’ careers.
Legal Battle Intensifies
The dispute traces back to November 2024 when NewJeans declared their intention to terminate their contract with ADOR. The group alleged violations of artist protection clauses and claimed that ADOR’s management style was incompatible with their values. Despite these assertions, the Seoul Central District Court recently ruled in favor of ADOR, effectively halting NewJeans’ independent activities.
NewJeans members have remained vocal about their stance. In interviews with international media outlets like TIME and BBC News, they described the court’s decision as “disappointing” and reiterated their commitment to fighting for autonomy. They also dismissed speculation about external influence from former ADOR CEO Min Hee-jin, who has been a polarizing figure in this controversy.
What’s Next for NewJeans?
Industry insiders predict that the legal battle could extend for years, potentially sidelining NewJeans until 2028. This prolonged absence raises concerns about maintaining relevance in the fast-paced K-pop industry. Fans worry that extended inactivity could lead to significant financial penalties and missed opportunities for both the group and its members.
As April approaches, when further court proceedings are expected, all eyes remain on NewJeans and ADOR. Whether through reconciliation or continued litigation, the outcome of this dispute will undoubtedly shape not only NewJeans’ future but also broader discussions about artist rights within the K-pop industry.
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