NewJeans Terminates Contract with ADOR: Cites Trust Issues
The group NewJeans has announced the termination of their exclusive contract with ADOR, a subsidiary of HYBE. The group held an emergency press conference on November 28th in Gangnam-gu, Seoul, detailing their decision to part ways with the agency.
The members expressed a loss of trust in ADOR, citing a lack of improvement and willingness to address their concerns. “Even though business hours are over today, HYBE and ADOR show no room for improvement or willingness to meet our demands. ADOR has neither the will nor the ability to protect us,” they stated during the press conference.
NewJeans claimed unfair treatment, including concept imitation by another HYBE-affiliated group and dismissive comments from management. On November 13th, the group sent a proof of content to ADOR, demanding corrections within 14 days. ADOR only addressed concerns about the “Ignore” remarks by a BELIFT LAB manager, failing to resolve other issues by the deadline.
NewJeans’ Future Plans and Legal Considerations
Despite the contract termination, NewJeans intends to continue their scheduled activities and honor existing contracts with advertisers. Danielle reassured fans and partners, saying, “We’re going to continue our activities that we really want, including contracted schedules and advertisements.”
Addressing potential legal repercussions, Haerin stated, “We didn’t violate the exclusive contract. We’re doing our best so far. So there’s no reason for us to pay the penalty. This situation happened because ADOR and HYBE violated the contract.”
Hyein said, “We may not be able to use the name ‘NewJeans’ regardless of our will. It doesn’t change that five people are NewJeans. I don’t even want to give up the name. For some people, the name ‘NewJeans’ may feel like a trademark issue, but it’s not just a matter for us.”
“Since it is a name that contains all the days from the first time the five of us met, we will try to secure the name and rights of NewJeans,” she said, adding, “Nothing has been done regarding trademark rights. Maybe we should discuss such matters in the future.”
NewJeans and ADOR might have legal fights on the usage of the name, ‘NewJeans.’
NewJeans, who debuted in July 2022 under ADOR led by former SM Entertainment CEO Min Hee-jin, quickly rose to fame with hit songs like “Attention,” “Hype Boy,” “Ditto,” and “Super Shy.” Their contract with ADOR officially terminates at midnight on November 29th.
Previous article about NewJeans and ADOR legal fight > ADOR received NewJeans certified content, reviewing it “We’ll solve it wisely” on 14th
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