PLAVE with HYBE JAPAN? Japan debut in 2024?

plave with hybe
PLAVE credit: VLAST Entertainment

PLAVE with HYBE?! Looking for Expansion!

PLAVE, a virtual group, will enter the Japanese market by the partnership with HYBE Japan.

VLAST, the production company, announced on the 9th that it has signed an agreement with HYBE Japan on the entry and activities of PLAVE in Japan.

HYBE’s Japan headquarters, HYBE Japan will support PLAVE’s activities based on its understanding of the Japanese market. It is the largest comprehensive contract of HYBE for business rights in Japan among artists excluding HYBE labels. It means HYBE highly valued PLAVE’s chances of success in the Japanese market.

PLAVE is a five-member virtual group that debuted in March last year. It features realistic movements with motion capture technology, and all members, including Yejun, Noah, Bamby, Eunho and Hamin, are participating in writing and composing the lyrics.

PLAVE’s second mini album “ASTERUM 134-1” is growing in popularity and influence in the region, ranking No. 1 in K-pop sales in the first half of 2024 by Japan’s HMV& Books.

The solo concert held in April led to the simultaneous access of more than 70,000 fans at the pre-sale ticket opening. So PLAVE with HYBE Japan, the collaboration makes people to anticipate more.

Meanwhile, HYBE Japan is known for their artist, andteam. Previous article about PLAVE, PLAVE staffs leaked infos? CLICK HERE.

plave and hybe
andteam credit: HYBE Japan Label
https://x.com/plave_official/status/1810305336219201882
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