Shotaro Etude model, but erased..?
RIIZE has selected as Etude’s new model. Etude is a Korean cosmetic brand and they unveiled the new lip tint that the names remind the each member of RIIZE. It seemed as a great collaboration at first. However, the fans of Shotaro are being upset. Some are even saying that Etude is disrespecting Shotaro. They became the model of the brand officially on March 25, but the brand has made 2 mistakes just in 3 days.
Two mistakes made by Etude
First of all, Etude has made an official apology about editing Shotaro’s comment out from the video. https://x.com/etudeplay/status/1772142774412046671?s=20 They said, they thought “Insa deurim nada Dul, Sat!”(“say hello, Two, Three”) seemed to be same with the greeting message coming next, so they erased it out. The Etude said it wasn’t the intention to disrespect Shotaro, but did it just not to make duplication of greeting. However, by that editing Shotaro did not have any individual line in the video which made fans mad.
As it was just one mistake fans said, it could happen. However, once again Etude made a mistake. Shotaro Etude video clip was posted, and on the comment they called Shotaro as the other member, So Hee. They said the item fits So Hee very well, and after people said he is not So Hee, but Shotaro they apologized once again. However, the apology was no seriousness as it used some silly expressions which are popular nowadays. And the apology ended with a promotion, saying that they would buy 10 of their products, which occurred more complaints from fans.
Shotaro Etude model announcement was made less than a week ago, but two strikes. Hope Etude will improve and approach to the idol industry more carefully.
Previous article about RIIZE, RIIZE naming as best rookie artist in Japan, CLICK HERE.
