
THE BOYZ SUNWOO ambassador of AMIRI
Sunwoo of the group THE BOYZ stood out as a global fashion icon, having been selected as an ambassador of the global fashion brand AMIRI.
Fashion media WWD said on the 11th, “Korean musician THE BOYZ Sunwoo has been selected as the new ambassador of global fashion brand AMIRI.”
In this background, Amiri’s brand orientation, which combines music and fashion, seems to be consistent with Sunwoo’s identity. The Boyz Sunwoo and designer Mike Amiri first met and talked at the Amiri 2024 Fall/Winter Runway Show in Paris in January 2024, and since then, the two have formed a deep relationship by sharing their love for music and style and artistic freedom.
“The rising icon Sunwoo’s selection of Ambassador represents the evolution of the spirit of AMIRI,” Amiri said. “He reflects Amiri’s musical and cultural roots and global vision. I am very happy to welcome Sunwoo as a member of our family,” he said, expressing his special affection for Sunwoo.
Sunwoo also said, “Amiri’s 2024 Autumn/Winter Show was the first runway I attended,” adding, “I could feel the intimacy between my identity and the brand that fused music and fashion. As a performer, clothes are a way to express yourself and deliver a message that fits my music. Amiri and I share the same language,” raising expectations for the high synergy of the two, who are passionate about music and fashion.

The Boyz, the group to which Sunwoo belongs, released their second full-length album “PHANTASY” and Pt.3 “Love Letter” in March and proved a “brilliant rise” with successful group activities that have achieved meaningful results by occupying the top of music, records, and global charts. In addition, from July 12th to 14th, “THE BOYZ WORLD TOUR: ZENERATION II” will be held at “KSPO DOME” (Seoul Olympic Park Gymnastics Stadium) for a total of three days and will meet with fans.
Previous article about THE BOYZ, the 3rd World Tour, CLICK HERE.
Sunwoo personal Instagram account, https://www.instagram.com/sunwoo/