The Boyz Trademark Agreement: IST Entertainment and One Hundred Reach Consensus
THE BOYZ can continue using their name after a landmark trademark agreement between their former agency, IST Entertainment, and new agency, One Hundred. The resolution, announced on December 5th, ends weeks of uncertainty and fan protests.
The Boyz Trademark Dispute Background
The conflict arose as THE BOYZ prepared to switch agencies. One Hundred initially claimed they hadn’t received trademark rights and cited unfair negotiation terms from IST Entertainment. In response, IST Entertainment stated they had offered the trademark rights directly to the members, not the new agency.
Fan Involvement in The Boyz Trademark Issue
Concerned fans of THE BOYZ, learning about the trademark rights dispute, organized truck protests in front of One Hundred’s office. They demanded smooth negotiations, highlighting the unnecessary conflicts caused by the situation.
Resolution of The Boyz Trademark Agreement
One Hundred announced the successful negotiation, emphasizing that both agencies prioritized THE BOYZ and their fans during discussions. The agreement allows THE BOYZ to retain full use of their team name, much to the relief of their fanbase.
In a statement, One Hundred expressed gratitude to IST Entertainment for their cooperation and open-minded approach to consultations. They apologized to fans for any inconvenience caused by the trademark dispute and pledged full support for THE BOYZ’s future development.
Impact of The Boyz Trademark Resolution
This amicable settlement demonstrates the importance of prioritizing artists and fans in K-pop industry negotiations. It sets a positive precedent for future agency transitions, allowing THE BOYZ to focus on their career without the burden of a potential name change.
The resolution of The Boyz trademark issue marks a significant moment in K-pop industry practices, highlighting the potential for cooperative solutions even in complex legal situations.
Previous article about The Boyz > THE BOYZ Juyeon donates magazine model fees of DAZED on March 29
