THE BOYZ Unexpected for being banned from broadcasts? 3rd Full-length album in Chaos
THE BOYZ Faces Uncertainty Amid Agency and KBS Conflict Ahead of 3rd Full-length album’s Comeback
THE BOYZ, preparing for their comeback with their third full-length album Unexpected on March 17, 2025, finds themselves caught in the middle of a dispute between their agency, One Hundred Entertainment, and KBS. Fans are now concerned that the conflict may negatively impact the group’s promotional activities.
The Conflict Between One Hundred and KBS
The tension began when One Hundred accused KBS of external pressure preventing EXO’s Xiumin from appearing on Music Bank. In response, One Hundred boycotted KBS programs, suspending appearances by its other artists, including comedian Lee Soo-geun and singer Lee Mu-jin. While KBS denied these claims, citing “communication issues” between production teams and the agency, the situation remains unresolved.
On March 8, One Hundred announced that they would resume normal activities for their artists following assurances from KBS Entertainment Center Director Han Kyung-cheon. However, Xiumin’s future participation in Music Bank remains undecided, leaving room for further tension.
Impact on THE BOYZ’s Activities
With just a week left until their comeback, THE BOYZ’s promotional schedule appears uncertain. Their potential appearance on Music Bank, as well as other KBS-related content like the YouTube series Limousine Service, remains in limbo. Additionally, discussions about the release of Juyeon’s recently filmed variety show iCloud have reportedly stalled due to slow negotiations between both parties.
This situation is particularly critical for THE BOYZ as Unexpected marks their first full-group album since transferring from IST Entertainment to One Hundred last November. The album is seen as a significant turning point for the group as they embark on a “second chapter” in their career. Furthermore, member Sangyeon’s enlistment on March 17 adds urgency to this comeback as it represents their last activity as a complete group before entering a period of military service rotations.
Fan Reactions
Fans have expressed frustration over the potential impact of the agency’s conflict on THE BOYZ’s activities. Many have taken to social media to criticize One Hundred for decisions that could harm the group’s promotions. Some fans have even staged “truck protests,” sending vehicles with banners criticizing the agency to its headquarters.
One fan wrote on social media:
“Why should THE BOYZ bear collective responsibility for decisions made by their agency?”
Looking Ahead
Despite these challenges, THE BOYZ remains focused on their comeback with Unexpected. The album is expected to showcase the group’s growth and maturity through bold storytelling and unpredictable charm. As fans eagerly await its release, all eyes are on how One Hundred and KBS will navigate this ongoing conflict and whether it will affect THE BOYZ’s ability to fully promote their new music.
Key Highlights:
- Album Release: March 17, 2025 (Unexpected)
- Conflict: Dispute between One Hundred Entertainment and KBS over artist appearances
- Fan Protests: Criticism directed at One Hundred for potentially harming THE BOYZ’s promotions
- Military Enlistment: Member Sangyeon to enlist on March 17
This situation underscores the importance of clear communication between agencies and broadcasters in ensuring smooth promotional activities for artists. Fans hope that THE BOYZ can overcome these challenges and deliver a successful comeback despite the obstacles.
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