TREASURE Tops iTunes in 13 Regions with “LOVE PULSE” and Continues Global Momentum
New Mini Album Achieves Chart Success Across Asia and Beyond
TREASURE has proven their musical growth once again with their third mini album LOVE PULSE, released on September 1. According to YG Entertainment, the album ranked No. 1 on iTunes Album Charts in 13 regions, including iTunes Japan, where it topped the Top Albums chart. The title track PARADISE also debuted at No. 1 on AWA’s real-time chart and No. 2 on Rakuten Music, reaffirming TREASURE’s popularity in Japan.
“PARADISE” Music Video Garners Praise for Surreal Aesthetic
The title track PARADISE compares a blissful reality with a destined lover to a utopian paradise. The song features bright vocals, stylish raps, and a funky brass-based melody that delivers a strong impact. The accompanying music video further enhances the dreamy atmosphere, with scenes of cars driving through clouds, purple sunsets, and firework-lit skies—highlighting the group’s charm through romantic and fantastical visuals.
Strong Album Sales and Fan Engagement Through Promotions
Beyond chart success, LOVE PULSE has exceeded 1 million pre-orders, signaling another potential million-sellermilestone for the group. Fans are also responding positively to the depth and variety of the album’s themes around love, with all tracks receiving strong feedback.
TREASURE is actively engaging fans through a pop-up store at Star Square (Seoul) from September 2–7. They are also set to release a performance video for PARADISE on September 3 and will appear on multiple platforms including music shows, radio, and YouTube to further promote the release.
In October, TREASURE will kick off their “2025-26 TREASURE TOUR [PULSE ON]” at KSPO DOME in Seoul before heading to Japan and other parts of Asia, expanding their global reach through large-scale concerts.
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